If you (and your team) want to make effective strategy decisions in the face of uncertainty, work on setting up a process of constant exploration—one that is focused on specific metrics allowing for meaningful bridges that connect the logic around your actions in the present and their possible impact to the future.
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Why Change? These 3 Measures Could Tell You a Test Isn’t Needed
Understanding what “success” looks like is sometimes difficult. What does a “win” for a new package actually mean? Before you scrap an old appeal, make sure you’re clear on why you’re going to dedicate staff and financial resources to perceived necessary improvements. If you believe your program is ready for a shift, but not sure where to begin — identifying these three key results is a great start.
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