Picture this: you're a fundraising professional, sitting at your desk, staring at a pile of envelopes that need to be stuffed and mailed out ASAP. Your hands are cramping, your eyes are glazed over, and you're starting to wonder if there's a better way to reach donors than this archaic method. Don't get me wrong, … Continue reading Five reasons Direct Mail might not be the right fit for your fundraising strategy
Going Postal for a Good Cause: The Power of Direct Mail Fundraising
Direct mail fundraising can be a highly effective way to engage donors and raise money for your cause. But it's important to do it right in order to get the best results. Below I'll cover the basics of direct mail fundraising, including how to create an effective campaign, measure success, and improve your efforts over … Continue reading Going Postal for a Good Cause: The Power of Direct Mail Fundraising
Begin your fundraising strategy
When it comes to fundraising, it's important to start with the basics. That means understanding the fundraising landscape in which you're working, setting clear goals, identifying your target audience, and creating a solid plan to achieve those goals. First, take the time to understand the fundraising landscape in your specific sector. What are the trends … Continue reading Begin your fundraising strategy
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