If your nonprofit only focuses on fundraising during year-end giving season, you’re leaving money—and engagement—on the table. While Giving Tuesday and holiday campaigns are powerful, a well-executed year-round fundraising strategy ensures consistent revenue, stronger donor relationships, and less stress when December rolls around. So, what’s the science behind effective year-round fundraising? Let’s break it down. … Continue reading The Science of Year-Round Fundraising: Keeping the Momentum Alive
Fundraising Strategies for Uncertain Times
Economic downturns present significant challenges for nonprofit organizations, as donors may tighten their budgets and funding sources become less predictable. However, with strategic planning and adaptability, your organization can continue to thrive even in tough times. Here are some effective fundraising strategies to help you navigate economic uncertainty. 1. Diversify Your Funding Sources Relying on … Continue reading Fundraising Strategies for Uncertain Times
9 key points of a comprehensive fundraising strategy
Fundraising is essential to achieving your organization's mission and goals, and a well-crafted strategy can help ensure that the organization is able to secure the resources it needs to thrive. A comprehensive fundraising strategy is a plan that outlines how an organization will raise funds to support its mission and goals. Below are the 9 … Continue reading 9 key points of a comprehensive fundraising strategy
How an effective fundraising strategy can fix even an awkward handshake
Crafting an effective fundraising strategy can seem awkward and difficult to properly time since there are so many moving piece — like, that handshake where you don’t know when the other person is going to let go so you let go too early…only to grip again just as they release (awkward!) — but they’re essential … Continue reading How an effective fundraising strategy can fix even an awkward handshake
Making Effective Strategy Decisions in the Face of Uncertainty
If you (and your team) want to make effective strategy decisions in the face of uncertainty, work on setting up a process of constant exploration—one that is focused on specific metrics allowing for meaningful bridges that connect the logic around your actions in the present and their possible impact to the future.
Why Change? These 3 Measures Could Tell You a Test Isn’t Needed
Understanding what “success” looks like is sometimes difficult. What does a “win” for a new package actually mean? Before you scrap an old appeal, make sure you’re clear on why you’re going to dedicate staff and financial resources to perceived necessary improvements. If you believe your program is ready for a shift, but not sure where to begin — identifying these three key results is a great start.
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