Ask any nonprofit leader what keeps them up at night, and chances are they’ll mention donor retention. And for good reason—while acquiring new donors is important, retaining existing ones is far more cost-effective. Increasing retention rates by just 10% can significantly boost revenue over time. So, how do you keep donors engaged and committed? Let’s … Continue reading Donor Retention Strategies That Work: How to Keep Your Supporters Coming Back
The Science of Year-Round Fundraising: Keeping the Momentum Alive
If your nonprofit only focuses on fundraising during year-end giving season, you’re leaving money—and engagement—on the table. While Giving Tuesday and holiday campaigns are powerful, a well-executed year-round fundraising strategy ensures consistent revenue, stronger donor relationships, and less stress when December rolls around. So, what’s the science behind effective year-round fundraising? Let’s break it down. … Continue reading The Science of Year-Round Fundraising: Keeping the Momentum Alive
Why Donor Segmentation is the Secret Sauce of Fundraising
Picture this: You’re throwing a party, but instead of inviting your close friends, you send the same generic invite to everyone in the phone book. Chances are, you’ll get a weird mix of guests—some confused, some uninterested, and maybe one or two party crashers. That’s what happens when nonprofits take a one-size-fits-all approach to fundraising. … Continue reading Why Donor Segmentation is the Secret Sauce of Fundraising
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