Fundraising. It's the art of asking people for money without actually asking them for money. And let's be real, as fundraisers, we're not exactly everyone's favorite people. But hey, we're here to do a job, and that job is to raise some serious cash for the causes we care about. Below are eight of the … Continue reading The Eight Key Skills of Effective Fundraisers
How an effective fundraising strategy can fix even an awkward handshake
Crafting an effective fundraising strategy can seem awkward and difficult to properly time since there are so many moving piece — like, that handshake where you don’t know when the other person is going to let go so you let go too early…only to grip again just as they release (awkward!) — but they’re essential … Continue reading How an effective fundraising strategy can fix even an awkward handshake
Why Change? These 3 Measures Could Tell You a Test Isn’t Needed
Understanding what “success” looks like is sometimes difficult. What does a “win” for a new package actually mean? Before you scrap an old appeal, make sure you’re clear on why you’re going to dedicate staff and financial resources to perceived necessary improvements. If you believe your program is ready for a shift, but not sure where to begin — identifying these three key results is a great start.
fundraisology.com 